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Brand Brief
Maker Sustainability Consulting is a sustainability-focused strategic consulting firm based in Hangzhou, China. The company rethinks the future of sustainability, collaborates with industry leaders to redefine growth—sustainably, intelligently, and globally.
Domain
Consulting, Startup, ESG
Scope
Editorial
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Visual Identity
The goal of this project is to develop a new visual system while retaining the existing logo. We reinterpreted MSC's new brand identity through two weeks of client interview sessions before developing the visual language. We extracted graphic motifs from the existing logo that can express the redefined brand identity, expanded them into a design language, and applied them to the PowerPoint template.
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Brand Color
The brand uses Blue #0A79B0, symbolizing No. 14 "Life Below Water," and Green #469A20, symbolizing No. 15 "Life On Land" from the UN SDG (Sustainable Development Goals) design guideline color palette. These colors express a genuine respect for nature and a strong commitment to the sustainability industry.
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Credit
Maker Sustainability Consulting Brand Manager - Joy Ju DiceAndFly.Studio Brand Designer - Taeil Kim